BEST SELLERS 
EAR PIERCINGS 
NOSE PIERCINGS 
PENDANT 
BRACELET 
OUR STORY 
EAR PIERCING IDEAS 
100% Natural Gems
"No Lab-Grown. No Shortcuts. Just the Real Thing."
At NAZ, we work exclusively with genuine, 100% natural gemstones — never lab-grown, never synthetic. Each gem is hand-selected for its brilliance, character, and durability, and comes with a NAZ Certificate of Authenticity that verifies both the gemstone and the gold it’s set in.
Our diamonds, sapphires, rubies, emeralds, and black diamonds are ethically sourced and expertly set in 18k gold by our in-house artisans. Why? Because your skin deserves real luxury — and real gems tell a richer story.
Every piece includes a NAZ-issued Certificate of Authenticity
Natural stones = richer hues, unique character, and lasting value
We say no to shortcuts — always
How We Select Our Stones
We’re not just using natural gemstones — we’re curating them.
With decades of experience in the fine gemstone and jewelry trade, our team brings a deep understanding of quality, grading, and ethical sourcing to every piece we make. That expertise shapes how we select each stone for your jewelry.
We don’t rely on random supply or generic quality tiers. Every gemstone is:
- 100% natural — never lab-grown, never treated or synthetic
- Sourced through trusted industry partners via our parent company, SMD International
- Individually selected by experienced gem specialists
- Chosen for each design to balance brilliance, clarity, proportion, and durability
Whether it’s a tiny diamond for a helix piercing or a bold emerald for a navel piece, we choose every stone with intent — so your piercing carries beauty and value that lasts.
Why Natural Matters
Lab-grown stones are cheaper, mass-produced, and chemically identical to their natural counterparts — but that’s where the story ends.
Natural stones are created over millions of years, deep within the Earth. No two are identical. Their color, depth, and energy reflect the world they came from — and that’s something you can’t replicate in a lab.
We believe in honoring that natural origin, and sharing it with you through exceptional design and certified transparency.
FAQ
100% Natural Gemstones
Yes. Every gemstone we use is 100% natural, never lab-grown, never synthetic. We do not use treated or imitation stones.
Our core collection includes diamonds, black diamonds, sapphires, rubies, and emeralds. Availability may vary based on design and customization.
Each piece comes with a NAZ Certificate of Authenticity detailing the gemstone type, along with the specs of your custom jewelry. Our background in gem trading ensures expert selection and sourcing.
Real Stones, Real Value, Real Story.
Luxury is not just about what shines — it’s about what lasts, and what’s real. With NAZ, you’re not only wearing something beautiful. You’re wearing something authentic
Follow Us on Instagram
